& the next “gives to airy nothing”

“In our own image-conscious politics and commerce there is a proliferation of small instrumental professions which claim the sonorous titles of imagination and creativity for what are, when examined, simple and rationalized processes of reproduction and presentation […]

“But now, very clearly, there are other deeper forces at work, which perhaps only imagination, in its full processes, can touch and reach and recognize and embody. If we see this, we usually still hesitate between tenses: between knowing in new ways the structures of feeling that have directed and now hold us, and finding in new ways the shape of an alternative […]”

~ Raymond Williams, “The Tenses of Imagination,” based on lectures, 1978 [PDF below]